New Zealand launches 'new' world map with help from Peter Jackson, Ed Sheeran and Jacinda Ardern
New Zealand has created a new world map which puts the oft-overlooked Australasian country front and centre.
With the help of Lord of the Rings creator Sir Peter Jackson, Prime Minister Jacinda Ardern, Flight of the Conchords star Rhys Darby and even featuring a cameo from Ed Sheeran, New Zealand tourist board has launched the âMiddle Earthâ map concept with a video.
Itâs a follow-on to the previous short film released earlier this year, which saw Darby tr y to solve the conspiracy behind why New Zealand kept being left off world maps.
In the sequel, the actor and comedian is still on the hunt for the answer; a mysterious call, which turns out to be from Jackson, leads him to put together a string of meaningless clues which somehow implicate Ed Sheeran.
âIâm not yet a citizen of New Zealand, but Iâm working on it,â says the British musician on a clip played by Darby.
He informs the PM of his progress: âMy lady, Iâve solved the conspiracy! He loves it here in New Zealand, he wants citizenship, but hereâs the clincher â" he wants it all for himself. So heâs taking us off all the world maps!â
Sheeran has a few NZ connections â" he sang âI See Fireâ on The Hobbit soundtrack, and famously popped round for tea and scones with Ardern back in March 2018.
Jacksonâs solution is far simpler: âItâs not any one country or person behind this. New Zealand has simply been positioned in the wro ng place.
âI like to call this the Middle Earth map,â he says, as Darby unrolls a map with NZ slap bang in the centre and the rest of the worldâs land masses positioned accordingly.
Darby has one complaint â" âAustraliaâs still looking a little bit too big next to usâ â" but other than that, Jackson has ânailed itâ.
The video is all part of a new push to encourage more people to visit New Zealand and is undoubtedly one of the more successful tourist board marketing campaigns of recent years.
Hong Kong came under fire earlier in October for its latest attempt to entice visitors.
The tourist board released a promotional video showing a girl furiously searching for her passport, worried sheâs going to miss an imminent flight. Instead she finds a note from her ex (or possibly current) boyfriend, who holds her travel document hostage until she completes a treasure hunt.
Critics accused the campaign of romanticising âabusiveâ behaviour.Source: Google News New Zealand | Netizen 24 New Zealand